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Thomas Cook introduces ‘Connected’ in-resort service

01-Aug-2013

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Connected is a new ‘in-resort’ service that allows holidaymakers to stay in contact with Thomas Cook representatives at any time or place. Introduced across 15 resorts in Spain and Portugal, the ‘Connected’ service will eventually be expanded to other destinations. This service includes - video welcome meetings and smart phone compatible guidebooks. Cook says ‘Connected’ has been designed for travellers who do not want to attend a welcome meeting or wait for a daily visit from their holiday advisor, but want to be able to contact a rep when they need one. The service is available via free phone, email, SMS, Blackberry BBM, Facetime, Skype and Whatsapp. Holidaymakers will be able to call ‘Connected’ from landline phones in hotel receptions free of charge. They will also be able to stay in touch via tablets or smart phones due to Wi-Fi being offered in more than 1,000 hotels. The Connected service isn’t a replacement for their rep service, but a way of complementing traditional service and realizing that one size does not always fit all. A ‘Connected-light’ version was also launched in Florida earlier this year to ensure holidaymakers can spend the maximum time in theme parks and yet stay in touch.